Need for Motivation to key players both known and Unsung heroes like investors, tour guides, tour and travel companies, photographers among others.

· Having a sense of unity as stakeholders meet to cheer up as we celebrate the cream of the cream in the Pearl of Africa and East Africa’s Tourism industry.

· The presence of other Tourism Awards like World Tourism Awards, African Diaspora World Tourism Awards and Expo, Indaba Travel Awards of South Africa among others motivated us to come up with Ekkula PAT Awards & Exhibition, which is to happen for the 5th time in Uganda and so believed to inspire others.

From these reasons, adequate research has been made to conduct these Exhibitions and Awards with collaboration and guidance from the Ministry of Tourism Wildlife and Antiquities and its Agencies.